Consists of a group of companies and organizations to help reduce cell phone use while driving;
Formed in 2005 by a group of University of Alberta grad students;
Led by Dr. Louis Francescutti;
Supported by Alberta Public Health Association and the University of Alberta. Administrative host is the University of Alberta School of Public Health;
The goals are to:
Increase knowledge about cellphone use while driving
Increase public awareness of the dangers to talk on cell phone while driving
Increase policies related to cell phone use while driving
